The title, description and tags are viable to SEO. Search engines use these to help match your site with searches. Most site builders offer completely customized title, description and tags but you need to add these manually in HTML, PHP, and other manually edited documents. The code is inserted into the <head> and </head> tags:
<TITLE>My Site's Title</TITLE>
<meta name="keywords" content="Separate keywords with commas.">
<meta name="description" content="My site's description, two or three sentences.">
<meta name="author" content="Your Name">
A well formed head tag will follow this format:
<head>
<TITLE>My Site's Title</TITLE>
<meta name="keywords" content="Separate keywords with commas.">
<meta name="description" content="My site's description, two or three sentences.">
<link rel="stylesheet" type="text/css" href="stylesheet.css" />
<meta http-equiv="refresh" content="100">
<link rel="Shortcut Icon" href="/favicon.ico">
</head>
For more <head> tags see all posts with the label head. You may omit the meta tags about keyword and description. You may omit any of these <head> tags.
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